Five Keys To Connection: Build, Resonate, Amplify, Vitalize and Engage.
Barely 2 days in and already 50 downloads from Buzzsprout numbers only is a ridiculous feat. 
It goes to show the power of doing things right with patience and strategy. Leanne has been working with me on this project since October. There's no such thing as overnight success... 
Wanna know how she did it? "Sure Mike... you're probably going to tell me anyway..."
You're right, I am.
Three keys I teach my mentorship, students, before launching their creative business asset (most often a podcast or a song/album) into the world are:
1. Have a blueprint in alignment with your personality as well as your brand's voice.
Remember, it's gotta be something that speaks to (literally) what your ideal audience (the fans!) want to hear. Hard to captivate a room full of people when you don't know what they wanna hear... or worse yet, if you start playing punk rock to a room full of jazz heads... see ya never... 
2. Figure out what is going to play best to your skillset and that of your team and what the market wants (your fans).
For Leanne, we had talked about multiple ventures; podcasting, writing, songs, community - and while all of those seemed doable (and are set to be a part of the business in due time...) the priority was leveraging the severe gap of on-demand expertise in her field. Enter, podcasting.
3. Generate hype through strategic conversations.
Conversations lead to conversions and if you can build a small army of "street teamers" around your launch before the launch, you're winning before you even step onto the ice for warmup. 
With Leanne, we knew her ability to generate was ridiculous (I do a Human Design assessment to understand how to work with my students best). She's like Theodore Tugboat and all I had to do was be the lighthouse to guide her past the rocks and shallow waters and stay out of her way while she brought all the big boats in.
This meant countless connection calls to learn the market and craft the podcast topics, style and format, as well as gaining trust and support from the now audience who helped her build the concept. Involve your community. Your influence depends on it. With greater influence, you'll have more conversations and what did we say about conversations...? 
Wanna know the best part of it all? 
The real success is the fact that Leanne has taken a step into an area of discomfort and got her expertise out in the world, folks.
It can be scary... I get it.
Doing things that are uncomfortable.
Comfort only breeds mediocrity though so I'm actually concerned if it's not scary!
Truth is, the minute you release your magic into the world is the minute you're successful. Hard stop.
The results are just capital G-R-A-V-Y! 
If you're a leader looking for a better way to connect to your people, a brand seeking help setting yourself apart amongst the rest or a business that is looking to monetize your message, feel more aligned and connect with your true fans, I'd love to chat to see if I can support you with my mentorship and extensive network of professional brand building gangsters.
I'm excited to take on more students this spring, but my spots are reserved for only those interested in achieving real results like this. The only downside to that deal is that you could be the next success story like Leanne and her "UpLIFT You" brand!
What a launch!
Stoked to see the next 3 months. We're just getting started. 
ps. Leanne has already secured enough income to pay for her enrollment in my mentorship in full from the brand's community we created in conjunction with the launch. Go check out The Strength Seekers private community if you're looking for the best of the best in strength training mentorship from a multiple-time World Champion Barbell Athlete, Coach, Supermom and dear friend of mine. Here's the link, see you there: https://strength-seekers.mn.co/
